{"id":492,"date":"2023-01-30T13:00:00","date_gmt":"2023-01-30T13:00:00","guid":{"rendered":"https:\/\/moneywithkatie.com\/the-risks-of-employee-stock-purchase-programs\/"},"modified":"2025-09-03T20:44:41","modified_gmt":"2025-09-03T20:44:41","slug":"the-risks-of-employee-stock-purchase-programs","status":"publish","type":"post","link":"https:\/\/moneywithkatie.com\/the-risks-of-employee-stock-purchase-programs\/","title":{"rendered":"The Risks of Employee Stock Purchase Programs"},"content":{"rendered":"<div class=\"sqs-html-content\" data-sqsp-text-block-content>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong><em>Correction<\/em><\/strong><em>: An earlier version of this piece incorrectly stated you\u2019d pay short-term capital gains taxes on the spread between your discounted option price and the fair market value of the stock. It has been corrected below to clarify you\u2019d pay ordinary income tax, not short-term capital gains taxes (as you have no capital gains, if you flip the share immediately). Fortunately, for all practical intents and purposes, these are the same number (your marginal tax rate), lest my error. Depending on the way your plan is structured and the strike price you\u2019re offered, you may also owe short-term capital gains taxes as well on the spread.<\/em><\/p>\n<\/div>\n<hr \/>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content>\n<p class=\"\" style=\"white-space:pre-wrap;\">So your company is offering you discounted access to company stock. What do you do?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">(Pssst\u2026for our full deep dive on all things stock-based compensation, check out this week\u2019s episode of <a href=\"http:\/\/podcast.moneywithkatie.com\" target=\"_blank\"><span style=\"text-decoration:underline\"><em>The Money with Katie Show<\/em><\/span><\/a>!)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">We only sprinkled a <em>little<\/em> bit of podcast fairy dust on ye ole\u2019 Employee Stock Purchase Program (ESPPs) on the show this week, so I wanted to talk about my take on ESPPs in more #depth here.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">ESPPs are generally treated as part of your paycheck elections (that is, you can opt to buy discounted stock with your income instead of taking it as income).<\/p>\n<\/div>\n<figure class=\"block-animation-site-default\">\n<blockquote data-animation-role=\"quote\" \n<p>   ><br \/>\n    <span>\u201c<\/span>There are effectively two ways to use your ESPP: One is like walking through the front door, and the other is like using the revolving door in the back.<span>\u201d<\/span>\n  <\/p><\/blockquote>\n<\/figure>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content>\n<p class=\"\" style=\"white-space:pre-wrap;\">Some employers will pay you with stock as part of your compensation package (and this becomes increasingly popular as you move up in a company), but we\u2019re not talking about receiving stock as compensation here\u2014we\u2019re talking about the option to buy it at a discount.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">It\u2019s important to consider the potential pitfalls of any investment decision, especially when it comes in the form of HR paperwork and well-intentioned Janice from payroll encouraging you to \u201cget that 10% discount on the stock!\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">According to <a href=\"https:\/\/humancapital.aon.com\/insights\/articles\/2020\/how-common-are-employee-stock-purchase-plans-it-varies-widely-by-demographics#:~:text=ESPP%20Prevalence%20by%20Industry,-To%20develop%20an&amp;text=In%20the%20S%26P%20500%2C%2085.5,of%20Healthcare%20companies%20provide%20ESPPs.\" target=\"_blank\"><span style=\"text-decoration:underline\">Human Capital<\/span><\/a>, 85.5% of information technology companies and 68.3% of healthcare companies in the S&amp;P 500 offer ESPPs to their employees. In the Russell 3000, 67.7% of IT companies and 60.2% of healthcare companies provide ESPPs. In other words, if you work for a large public company, the chances are good you\u2019ll have some version of this option available to you\u2014but there are many different ways to structure such a perk.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">There are effectively two ways to use your ESPP: One is like walking through the front door, and the other is like using the revolving door in the back.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">First, let\u2019s break down the risks of \u201cwalking through the front door\u201d\u2014using the ESPP as a buy-and-hold strategy.<\/p>\n<\/div>\n<hr \/>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content>\n<h2 style=\"white-space:pre-wrap;\">The main risk? Compromising diversification of your investment portfolio<\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">You know how I\u2019m always harping about how one of the best ways to protect yourself in down markets is to be <a href=\"https:\/\/youtu.be\/qTkVMGi3dFg\" target=\"_blank\"><span style=\"text-decoration:underline\">properly diversified<\/span><\/a>?<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">When you participate in an employee stock purchase program, you\u2019re trading diversification for cheaper access to a particular asset. Usually, the discount is somewhere between <a href=\"https:\/\/www.morganstanley.com\/atwork\/themes\/equity-compensation\/how-does-espp-work-your-guide\" target=\"_blank\"><span style=\"text-decoration:underline\">5%\u201315%<\/span><\/a>.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">As we\u2019re all probably well aware by now, as a general rule, I don\u2019t believe in buying <em>any<\/em> individual stocks as a major component of my investing strategy.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">A <a href=\"https:\/\/moneywithkatie.com\/wp-content\/uploads\/2023\/01\/agony-ecstasy-2021.pdf\" target=\"_blank\"><span style=\"text-decoration:underline\">2021 JP Morgan study<\/span><\/a> examining the loss probability of individual stocks found that 42% of stocks in the Russell 3000 had negative absolute returns between 1980 and 2020 and 66% trailed the index as a whole (which is a fancy way of saying, 6 in 10 individual stocks that made up the index actually underperformed the <em>average<\/em> of the 10 overall). All that to say: You have worse than a coin flip\u2019s chance in working for a company with a stock that beats the index over the long run.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">And while it\u2019s certainly possible, it\u2019s\u2014statistically speaking\u2014not overly likely in the long term.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Now, I always used to caveat this speech by saying, \u201cThat is, unless you work for, like, Facebook!\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u2026except for the fact that\u2014this year\u2014the stock\u2019s meteoric gains were almost totally wiped out after the company placed a huge bet on the metaverse, and was down 65% by the end of the year.&nbsp;<\/p>\n<\/div>\n<figure class=\"block-animation-site-default\">\n<blockquote data-animation-role=\"quote\" \n<p>   ><br \/>\n    <span>\u201c<\/span>Owning too much of any one company isn\u2019t the safest plan if your investing strategy is intended to carry you through the next few decades.<span>\u201d<\/span>\n  <\/p><\/blockquote>\n<\/figure>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content>\n<p class=\"\" style=\"white-space:pre-wrap;\">The other issue at hand? If you work for one of the biggest tech companies and own a bunch of S&amp;P 500 or Total Stock Market index funds, you already own a disproportionate amount of your own company\u2019s stock. Apple alone comprises <a href=\"https:\/\/www.slickcharts.com\/sp500\" target=\"_blank\"><span style=\"text-decoration:underline\">6.3%<\/span><\/a> of the S&amp;P 500 index fund.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">And while you can make the case that Apple and Google are going to continue their climb to world domination, if history is any indication, most big companies are eventually usurped. Owning too much of any one company\u2014no matter how dominant it seems today\u2014isn\u2019t the safest plan if your investing strategy is intended to carry you through the next few decades.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">One counterargument I\u2019ve often heard is, \u201cBut if I\u2019m working for this company and have an impact every single day on its success, isn\u2019t that worth betting on?\u201d<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u2026and I think that point stands if you work in a four-person startup.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">If you\u2019re working for a company that\u2019s already large enough to be publicly traded, it\u2019s unlikely that your contributions as one individual are going to have any real bearing on what the stock price does or the long-term success or failure of the company (unless you\u2019re the CEO or another exec; in which case, would you like to sponsor Money with Katie?).<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">There\u2019s one <em>other<\/em> risk associated with holding too much of your company stock:<\/p>\n<\/div>\n<hr \/>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content>\n<h2 style=\"white-space:pre-wrap;\">The secondary risk: Your income <em>and<\/em> investments are tied up in one company\u2019s success<\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">While this doesn\u2019t really apply if your company stock accounts for a tiny fraction of your total portfolio (which may be a bet you\u2019re willing to make), if you\u2019re <em>primarily<\/em> investing in company stock and taking your paycheck from that same company, you\u2019re relying on the same hen for all your financial eggs. (How\u2019s that for a twist on the \u201ceggs in one basket\u201d analogy?)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">The same point goes for the big tech employees\u2014your company is already disproportionately represented in your index funds, so you\u2019re placing an even bigger bet when you load up on more.<\/p>\n<\/div>\n<figure class=\"block-animation-site-default\">\n<blockquote data-animation-role=\"quote\" \n<p>   ><br \/>\n    <span>\u201c<\/span>After all, \u2018diversification\u2019 means owning assets that aren\u2019t perfectly correlated.<span>\u201d<\/span>\n  <\/p><\/blockquote>\n<\/figure>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content>\n<p class=\"\" style=\"white-space:pre-wrap;\">After all, \u201cdiversification\u201d means owning assets that aren\u2019t perfectly correlated\u2014and it doesn\u2019t get much more correlated than big tech and the S&amp;P 500.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">If something happens to your company, not only do you lose your paycheck, but that portion of your portfolio suffers, too. (Enron employees have entered the chat.)<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Regardless of who you work for or how great they seem, that risk may not be worth taking.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Of course, most people who use an employee stock purchase program aren\u2019t <em>only<\/em> investing in their own company stock\u2014but I\u2019ve definitely seen young new hires sign up for the program in an attempt to be a well-intentioned Budding Adult\u2122 and not bother to invest anywhere else.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">In that way, their entire financial future is tied up in the success or failure of one company. It\u2019s too risky.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">But what about using the revolving side door? That\u2019s another story.<\/p>\n<\/div>\n<hr \/>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content>\n<h2 style=\"white-space:pre-wrap;\">How to hack your ESPP for a guaranteed return<\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">All of that proselytizing out of the way: Depending on how <em>your<\/em> ESPP is structured, it <em>might<\/em> be a way to get some guaranteed returns on your money.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Let\u2019s take a walk down benefits planning lane, shall we? If your plan\u2026<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Provides a discount on the stock<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\">Accumulates your cash contributions over a defined \u201c<strong>accumulation period<\/strong>\u201d or \u201c<a href=\"https:\/\/www.morganstanley.com\/atwork\/themes\/equity-compensation\/how-does-espp-work-your-guide\" target=\"_blank\"><span style=\"text-decoration:underline\"><strong>offering period<\/strong><\/span><\/a>\u201d (call it 6\u201312 months) and then buys the discounted shares of your company stock on the <strong>purchase date<\/strong><\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><em>AND<\/em> allows you to sell immediately (with reasonable trading costs) without restrictions or blackout dates, with bonus points if your ESPP allows you to automate the sale&#8230;<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" style=\"white-space:pre-wrap;\">\u2026then you may be in a good position to take advantage of this revolving side door.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">By allocating a portion of your income to a plan like this, you\u2019ll \u201cguarantee\u201d a 15% return on your investment (minus ordinary income tax). Some companies will even honor the lowest price of the stock over the offering period on the purchase date, so it\u2019s possible you\u2019ll capture <em>even more<\/em> upside\u2014it\u2019s worthwhile to dig into the details of how your plan is set up. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">For example, if your company stock costs $10 per share and you get a 15% discount, your company would accumulate your cash contributions during each pay period over the length of the offering period, then buy shares for $8.50\/each on the purchase date. If you were to place a sell order immediately, you\u2019d earn $1.50 profit per share, on which you\u2019d pay ordinary income tax come tax season.<\/p>\n<\/div>\n<figure class=\"block-animation-site-default\">\n<blockquote data-animation-role=\"quote\" \n<p>   ><br \/>\n    <span>\u201c<\/span>It might be worth exploring whether or not your employer stock purchase program is structured in a way that would make this possible.<span>\u201d<\/span>\n  <\/p><\/blockquote>\n<\/figure>\n<div class=\"sqs-html-content\" data-sqsp-text-block-content>\n<p class=\"\" style=\"white-space:pre-wrap;\">That\u2019s a 17% return on investment ($1.50 earned on $8.50 invested), with a marginal tax rate-sized #chonk taken out for your ordinary income taxes. If you\u2019re in the 24% bracket, for example, you\u2019d earn $1.14 in net profit on each $8.50 invested\u2014a 13% real return on investment, on up to <a href=\"https:\/\/www.cordantwealth.com\/espp\/#:~:text=The%20IRS%20limits%20your%20Employee,discounted%20%2425%2C000%20per%20calendar%20year.&amp;text=Companies%20can%20further%20restrict%20your,or%20a%20flat%20dollar%20amount.\" target=\"_blank\"><span style=\"text-decoration:underline\">$25,000<\/span><\/a> worth of pre-discounted stock per calendar year.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Of course, you have to weigh this priority with your other financial priorities (for example, contributing to a 401(k), an HSA, a Roth IRA, etc.), <em>but<\/em> if you\u2019re in a position where you\u2019ve checked those boxes and you\u2019re looking for other #optimizations to make, it might be worth exploring whether or not your employer stock purchase program is structured in a way that would make this possible.<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">It <em>sounds<\/em> like a lot of back and forth, but if your company allows you to automate your contributions and sales, it may be well worthwhile (and an automatic savings device, like your 401(k), which is valuable in and of itself because it takes indecision and forgetfulness out of the equation).<\/p>\n<h2 style=\"white-space:pre-wrap;\">Before making any big moves,<\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">Consult a tax professional. Per the disclaimer on this website, I am not a licensed financial professional\u2014just a gal who loves to invest, learn about the tax code, and share what I find.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Correction: An earlier version of this piece incorrectly stated you\u2019d pay short-term capital gains taxes on the spread between your discounted option price and the fair market value of the stock. It has been corrected below to clarify you\u2019d pay ordinary income tax, not short-term capital gains taxes (as you have no capital gains, if [&hellip;]<\/p>\n","protected":false},"author":178814,"featured_media":2429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"si-template-single-post-taxable-investing.php","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[44],"class_list":["post-492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing-and-taxes","tag-taxable-investing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Risks of Employee Stock Purchase Programs - Money with Katie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moneywithkatie.com\/the-risks-of-employee-stock-purchase-programs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Risks of Employee Stock Purchase Programs - Money with Katie\" \/>\n<meta property=\"og:description\" content=\"Correction: An earlier version of this piece incorrectly stated you\u2019d pay short-term capital gains taxes on the spread between your discounted option price and the fair market value of the stock. 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